Serums are lightweight moisturizers, but they contain a powerhouse of active ingredients that can penetrate the skin with significant effect.Serums are lightweight moisturizers, but they contain a powerhouse of active ingredients that can penetrate the skin with significant effect. Typically, they are used after cleansing and before moisturizing. Serums are ideal for layering different products and can sometimes be used on their own. However, they work best when included in your morning and night beauty routine.
Serums can incorporate a variety of ingredients meant to address various skincare issues. Some brighten the skin; others are anti-aging, and some serums help prevent acne. Then again, some serums can tackle a variety of skin issues.
Serums are skincare products that are designed to deliver high concentrations of specific active ingredients to the skin. The smaller molecules are able to truly penetrate the skin and hydrate on the deepest level. This makes them a great tool for targeting specific skincare concerns.
The ingredients used in serums are more potent and concentrated than those used in moisturizers and are more expensive. However, in their case, less is more.